The Shangri-Las classic 'Give Him A Great Big Kiss' opens with a simple message: Love L.U.V.
It's an appropriate name, then, for a gang of London based musicians who want to do something pure, something laced with sass but still addictively pop.
Ending the year with the release of six track EP 'Come See Me' in December, the band have now secured a Stateside outlet via Workerbee Records.
Due out in March, Love L.U.V. have decided to toast the American release of 'Come See Me' with a new video.
Messing around with children's party props, it's a gleeful, innocent clip which matches the contagious energy of the music.
Catch Love L.U.V. at the following shows:
13 London Paper Dress
28 London The Finsbury