One of the hottest rappers around isn’t from the United States, or even from the UK.
Dublin’s Rejjie Snow is blazing a trail, with his crisp flow and effervescent charm turning expectations on their head. Resolutely independent, the rapper has notched up more than a million streams of breakout cut ‘Lost In Empathy’.
His Cam O’bi collaboration ‘All Around The World’ soundtracked the summer of 2015, with Rejjie Snow currently honing and refining work on his debut full length. The Irish hip-hop star took time out, though, to work on New Originals - a fresh project from iD, the new 4G mobile network, New Originals wants to seek out young artists who are resolute in defining their approach on their own terms.
Rejjie Snow, then, was perfect. Part of a three video series, this profile examines what makes the Irish rapper tick. Discussing his family, his heritage, his background and his approach to music, this is a touching, funny evocation of Rejjie’s world.