The sheer numbers alone are staggering.
JP Cooper released 'September Song' earlier this year, confident that he had really caught something - then the track spread, and spread, and spread...
Ratcheting up more than 21 million streams, it's helped push JP Cooper's profile higher and higher, leading to a flurry of sold out London shows.
Set to release his debut album in 2017, the songwriter is set to close his account for the year by unveiling the full, proper, official video for 'September Song'.
Beautifully shot and more than a little moving, the clip matches shots of JP Cooper performing the song with poignant tale of young love.
Tune in now.