"You know nothing about me, I know nothing about you..."
Rarely has a pop lyric been so prescient. Making a dramatic entrance earlier this year with debut single 'Touch', few biographical details for Shura have been pencilled in.
Her name means 'communication' in Arabic, and the London artist has a flair for pop music which is delivered with no small measure of style.
New cut 'Just Once' went online earlier today, and it's a superb compliment to her debut. Packed with poise and drama, Shura's vocal has a sensual, addictive touch.
Listen to it now.
Watch out for a Next Wave feature on Shura on the site shortly.