The brands partner up on a new capsule line.

Dropping later this week (stick Thursday in your diary pronto), a new collaboration sees streetwear label Publish Brand and Reebok Classic come together for the ‘Dark Desert Project’.

So called on account of the Furylite and Furylite Chukka silhouettes – representing the before and after of a dramatic volcanic eruption, according to the accompanying press notes – the two styles are beasts of the footwear world; the solid nature of the sole alone is enough to inspire a powerful stance.

Boasting a minimalistic monochrome palette (an attempt of the former to integrate more artistic tendencies into proceedings), the aesthetic is full on contemporary with a few classic references at play and a nod to the OTT vibes of the 90’s trainer market. 

publishbrand.com

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