The London designer is the latest tapped by the high street king.

It’s not long, relatively, since Nasir Mazhar spoke at length and in depth with Charlie Porter as part of the talk series that accompanied Lou Stoppard’s Mad About The Boy exhibition, an evening in which he highlighted the future for his eight year old business, perhaps most significantly announcing plans to halt wholesale.

Now selling exclusively in-house (through the label’s website) as well as via a handful of boutiques that have been with Mazhar since the start, the label’s accessibility has been challenged (physically), something the London designer insists will balance out (economically) with the departure of unnecessary costs.

In the meantime, Nasir’s focus on inclusivity has won: his label is the latest to be tapped by high street heavyweight Topman, with a new collaboration to follow in-line with those from Astrid Andersen and Agi & Sam.

“My vision for the brand has always been that everyone should be able to have my pieces in their wardrobe,” explains Mazhar of the ten-piece collection. “Working with Topman made it possible for me to bring my aesthetic to customers in an exciting and more accessible way. With this in mind, amazing pieces you just want to put on there and then were at the forefront of my mind while designing. I was also thinking about teens, an energy that’s optimistic and energised but also boisterous.”

For his part in the hook up, the retailer’s Creative Director Gordon Richardson notes, “We have always wanted to work with him but had been waiting for the right moment in time. We believe this is the moment and we absolutely love what he has come up with. I can’t wait to see people actually wearing the collection.” Far from being the pair’s debut, the capsule follows stints by Nasir Mazhar under the Topman (and Fashion East/BFC) led MAN and NEWGEN Men initiatives.  

Dropping online on 6th September and in IRL stores on the 8th, the collection, which focuses on five key looks, features tracksuits, towelling and heavy branding: “Something for playing sport, something for the rave and something for the pool,” says Mazhar.

www.topman.com

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