The label bags a temporary home in Soho.

The de-sexing of Soho – to put forthcoming developments in the simplest of terms – means many a thing to many a person, shoppers, punters and tourists alike; on the surface alone, several elements of the area’s character are about to be lost to commercial gain.

But alas.

Ahead of the big boys coming in all guns blazing, British label Hentsch Man has taken the opportunity to occupy a vacant unit, opening the XXXMAS pop-up shop until 24th December.

Self defined as the ‘simple, elegant and wearable menswear brand’, the label traditionally deals in the understated (solid pieces of relaxed stature, shirts, tees and jeans amongst them), which in the case of Sex Lane – 8 Walkers Court – oddly pays compliment to the bareness of the space.

With adult signs still in place, the temporary shop boasts up to 30% off across the full AW14 collection, as well as a highlighter marked book shop section in the main drag of the store. 

Then of course there's the winning festive x porn name...

www.hentschman.com

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