The 90's model makes a comeback.

“Gazelle’s were THE trainer we all wore in the 90’s,” recently claimed Kate Moss of the cult adidas Originals design, prior to the model making reference to that other 90’s moment via her cameo in the latest Calvin Klein campaign (here), a brand for which she first posed as a teenager.

Like the Stan Smith and Superstar before it, this season the Gazelle finally gets its due, tapped by the brand as the ‘the best of the archive and the new style icon of today’, which translates roughly as a vintage design with plenty of contemporary credentials.

First manufactured in the 60’s, the latest model mirrors the 1991 edition, boasting a strong suede shell in a multitude of shades and with the iconic three stripes in white leather running down the side.

As way of further reinvention, stylist and editor David Hellqvist has explored the London based fashion tribe for whom Gazelles are a sartorial must. Pictured above, said crew features appearances from creative directors of CMMN SWDN, Emma Hedlund and Saif Bakir, musician Josh Caffe, menswear buyer Darren Skey, and designer Charlotte Simone.

Speaking after the pair’s SS17 show earlier this summer, Bakir notes of the shoe’s relevance in 2016: “it’s very contemporary: the style has existed since the 60’s but its minimal design doesn’t conform to a specific era, and that’s the great thing about a good design.” Word.


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